Wednesday, January 16, 2013

The clothes make the person.

To keep in the mood for working your own business the best thing to remember that to be the best you need to wear the best and your best is your uniform. It can be a button up shirt and khaki bottoms or it can be blue jeans and a t-shirt. But what might the shirts say about you or your business? When you go into any store you notice that even in grocery stores you will find the employees wearing certain colors and the store's name on their shirts. It's the set uniform. If those employees go out for lunch you can bet they won't change before they leave the store but wherever they go whether to pay the bills or grab a bite to eat they are a walking billboard for the company and it will remind someone to go to that store to look for what they need to find or even just go by there to pick up something.
The clothes do make you a success. I can't trust someone trying to sell me anything if they don't have a shirt advertising who they work for. It's hard to know if they are legit or not. Jason has shirts for both his company. I had one for the company that I work on with him but he had a sales rep. that went out to do sales and I gave her my shirt. As a graphics designer I'm rarely out in the field like a sales rep. But for my company I have t-shirts with my logo on the front and website information in huge logo form on the back. People do get interested in what your wearing when they are waiting any where and sometimes conversations get started.
Okay so some of you are saying I can't afford to go out and pay another company to create shirts for my company. I just don't have it in the budget. I've got a solution for you. As long as you have a good printer and every small business needs a good reliable printer. Get yourself some Avery fabric transfers, they can be found at Michael's, Joann's fabric, walmart, k-mart and Hobby Lobby. Depending on the shirt color for white or beige go with Light fabric transfers all other colors go with dark fabric transfers. Make sure that you have your logo that you want to wear on your computer. Follow the instructions for the fabric transfer but don't forget to tell the computer when you have everything set up on Avery's website to fill page in the print section. Also it's best to tell the printing section that it's photo paper. (If you don't do this you will get frustrated with paper jams.)
Print these out and iron onto your shirts following the directions. Too long under the iron your logo will smear. And there you go, Bob's your uncle. Your done. Pretty simple you control how many you want and if you want to save some transfers for later shirt printings.


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